Monthly Archives: June 2014

Why You’ll Never Succeed at Facebook Business Page Names

PhotographersOnly

Sometimes bad ideas go viral. Today a rumor started saying if you changed your business name on Facebook to include your city, you’d get found easier by potential clients.  If you are like me you’ve seen a million notifications of name changes like this:

dreamstime_xl_46390716TURD PHOTOGRAPHY CHANGED NAME TO TURD PHOTOGRAPHY IN RUSSIA

BOBBY BROWN PHOTOGRAPHER CHANGED NAME TO BOBBY BROWN IN DOWNTOWN ATLANTA PHOTOGRAPHER MAKES SEXY PHOTOS

AMANDASAUCE PHOTOGRAPHY CHANGED NAME TO LAS VEGAS PHOTOGRAPHER AMANDASAUCE LAS VEGAS

 

Why naming your photography business something else is a bad idea.

1. It breaks Facebook’s terms of service.  This may actually work for a bit!  But sooner or later your page may get banned or the Facebook search with not show your page at all.

TERMS OF SERVICE ACCORDING TO FACEBOOK

Page names must accurately reflect the Page. Keep in mind that only authorized representatives can manage a Page for a brand, place, organization or public figure.

Page names can’t include:

  • Terms or phrases that may be abusive or violate someone’s rights.
  • Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
  • Symbols (ex: ® ) or unnecessary punctuation.
  • Long descriptions, such as a slogan. People who manage Pages can add this information to a Page’s About section.
  • Any variation of the word “Facebook.” Learn more at Brand Resources.
  • Misleading words. If a Page isn’t the official Page of a brand, place, organization or public figure, the Page name can’t mislead others into thinking it’s an official Page or that it’s managed by an authorized representative.

Page names can’t consist only of:

  • Generic words (ex: Pizza). Pages must be managed by official representatives of the topics they’re about.
  • Generic geographic locations (ex: New York). Learn more about locations.

2. It looks silly.  This looks like keyword stuffing from 1998, when the same word was repeated over and over again. You look silly.

3. It’s like a tattoo, you can’t remove it.  You only get one Facebook page name change and then it’s permanent. Choose wisely. As someone who worked for a business that changed their name legally, I know the difficulty of fixing this. It can take months with legal paperwork.

How to name your Facebook Business Page in 3 Easy Steps. 

1. Look at the last check you’ve received for your business.  Who is it made out to?  This entity might be a good start for your Facebook Page name.  Otherwise go with the name you use in your logo.  This means if people won’t make a check out to The Best Photographer in Washington, D.C. Ever and you won’t put that on a logo…don’t use it as your Facebook name.

2. Do you have an LLC on the end of your name? If your state (check with your lawyer) allows it consider dropping it for the official Facebook Name and just list your name with the LLC in your FB About section.

How to add an about section to your Facebook Page

Depending on your Page’s category, you can add different types of basic info. For example, if your Page’s category is Local Businesses, you can add your address, phone number and more info about your business.

To add info to your Page:

  1. Click About below your Page’s cover photo
  2. Click Page Info in the left column
  3. Click the sections you want to edit and add your info
  4. Click Save Changes

This info will appear in your Page’s About section and on the left side of your Page’s Timeline.

Learn how to change your Page’s category.

3. Move the Location from your Business Page Name to the Address portion of your Facebook Page.

How to add an address according to Facebook

To add an address to your Page, your Page’s category must be Companies & Organizations or Local Businesses. To add an address:

  1. Click About below your Page’s cover photo
  2. Click Page Info in the left column
  3. Click to edit the Address section
  4. Add your address and click Save Changes

Learn how to change your Page’s category.

I hope this tutorial was helpful in choosing your Facebook Page Name!

Today’s post is sponsored by our affiliate The Lawtog.  Stay legal and buy photography contracts here. 


Mike AllebachMike Allebach

Founded Brandsmash as a marketing resource for photography small business owners with his mantra “Your story changes everything.” Prior to going full time with his photography business, Mike was a Marketing Director. Hailed by a Rock n Roll Bride as “the Original Tattooed Bride Photographer” Mike Allebach crafted one of the most distinct niches in photography.

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How to be an Artist and an Entreprenuer (Shootdotedit Guestpost)

shootdotedit

HOW TO BE AN ARTIST AND AN ENTREPRENEUR

How would you categorize a professional wedding photographer? As an artist who runs a business or as an entrepreneur who makes art? ShootDotEdit works with professional photographers from all over the world and have found the most successful to be a mix of both artist and entrepreneur. Being able to manage a thriving business doesn’t make you any less of an artist.

The policy consultant and author, John Howkins once said,

“Entrepreneurs in the creative economy… use creativity to unlock the wealth that lies within themselves. Like true capitalists, they believe that this creative wealth, if managed right, will engender more wealth.”

ShootDotEdit has compiled some tips to help create success as both an artist and an entrepreneur.

1. IDENTIFY YOUR STYLE

Cultivate your own personal style, your own “signature” look and feel for your images. Find a niche and work within it. This may mean that you make a strategic decision to only work on weddings, passing up other opportunities. Find a balance between what you are best at and what you love most, and then build your brand around it!

2. EMBRACE EFFICIENCY

Setting up efficient business practices will create time for you to focus on your passions, on personal projects, and on serving and loving your clients. Not only will it allow you to spend more time on being creative, it also helps you make more money. Streamlining your business through efficient business practices will save time and money in the long run. ShootDotEdit has great resources for being efficient. Ultimately, faster delivery to your clients = happier clients.

3. PRACTICE & BE PASSIONATE

Entrepreneur and Marketing guru, Seth Godin says,

“Practice alone doesn’t produce work that matters. No, that only comes from caring. From caring enough to leap, to bleed for the art, to go out on the ledge, where it’s dangerous. When we care enough, we raise the bar, not just for ourselves, but for our customer, our audience and our partners.”

Channel your passion into your work and you will always deliver an amazing product.

4. PERSEVERE

Georgia O’Keefe stated,

“To create one’s world in any of the arts takes courage.”

Running a business is hard work. There is a lot more than just creating a beautiful image. Stay positive and focused on your business, and keep moving forward. Remember: your business must succeed to provide a platform for your art. The two go hand in hand.

5. SAY NO.

Don’t compromise yourself. Say no to people who want you to work for free. Say no to things that fall outside of your niche. Your time is the most valuable thing that you have, so don’t waste it on anything that doesn’t work towards moving you and your business forward.

Related Article: Just Say No – Why Extreme Focus is Important

6. LEARN TO SELL

Talent alone doesn’t book the next appointment. Understand the basic ideas of how to sell. Listen to your clients and ask solid open ended questions to determine their needs. The most successful photographers know how to get brides and grooms to buy.

Related Article: How Professional Wedding Photographers Can Simplify Sales

7. NETWORK. EVERYWHERE.

There is no better testimony than one from a client who is happy with your work. The beautiful thing about wedding photography is that you can meet clients everywhere. Don’t be afraid to ask for referrals. Go to industry events. Talk to other vendors. Become friendly with venue owners and wedding planners and other people who are a part of your industry.

A professional photographer doesn’t have to be either an artist OR an entrepreneur. To be truly successful, whatever your definition of that may be, embracing both attributes will help generate growth as a person, as a business and as a photographer.

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