An anonymous online source said:
“The new reality on Facebook is that 99 out of 100 Fans will never see your (unpromoted) Posts. And it may actually be worse: Facebook says that users are exposed to about 1,500 potential pieces of content per 20-minute session. So the quality of the exposure to your brand Post is potentially quite low. This may be shocking, but shouldn’t be. The situation for brand Pages has been dire for quite a long time.”
What does Facebook want you to do? They want you to pay for advertising of course! While this can be a good venture for many photography businesses, it’s hard to be a bootstrap entrepreneur and spent thousands of dollars in Facebook advertising.
One of the only alternatives is going Black Hat and breaking Facebook’s Terms of Service. Facebook states in Terms of Service 4.4 “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”
buuuuuuuttttt…..Personal accounts have a much higher reach than business accounts. While you can’t set up your personal account to have “photography” in the name. You can share photos you take and direct people to your website to book clients with your personal account. Your reach with personal posts on your wall are much higher than 1%.
When you share business related posts make sure you mark them as “Public” not “friends” only, so that people can share your posts. Yes, this technique is black hat, yes you are risking losing your account this way (don’t come crying to me if you loose your account). For many it’s the only way to get your photography in front of other people’s eyes without paying.
Let us know what you think in the comments
Do you think this is bad advice? How are you coping with Facebook cutting reach to 1%? What hacks or black hat techniques are you using to get more reach? Are you ditching Facebook for a new social media?