Category Archives: Making Money

Finding Your Genius Zone

“Most enjoyable activities are not natural; they demand an effort that initially one is reluctant to make. But once the interaction starts to provide feedback to the person’s skills, it usually begins to be intrinsically rewarding.” ― Mihaly Csikszentmihalyi, Flow

two heroes of business sales

istock // RichVintage

Have you found your genius zone? The zone where you absolutely love what you do (and you make lots of money doing it)?  Mihály Csíkszentmihályi calls this zone your flow.  It’s where you get lost doing what you love.  Luckily for many of us it’s where we also make the most money per hour! I explained on our VIP list how you can find this zone with only a few minutes of work (not getting these email? Sign up here.) 

$10 – $15/ hr tasks (outsource these to spend more time in the genius zone and in flow)

  • Basic customer service
  • Cleaning
  • Running to the store
  • Sorting
  • Talking to unqualified leads
  • Chores
  • Yardwork
  • Running errands
  • Anything you don’t want to do

Stop doing the things that are holding you back. Go ahead and find your genius zone.  Fall into flow. And design the life and business you’ve always wanted.


Mike AllebachMike Allebach

Founded Brandsmash as a marketing resource for photography small business owners with his mantra “Your story changes everything.” Hailed by a Rock n Roll Bride as “the Original Tattooed Bride Photographer” Mike Allebach crafted one of the most distinct niches in photography. Ariel author of Offbeat Bride said “It’s obvious that Mike Allebach so totally gets offbeat brides.”

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What the Easter Bunny, the Honest Politician and the Upscale Bride Have in Common | Jeff Jochum

(c) istockphoto

(c) istockphoto

What the Easter Bunny, the Honest Politician and the Upscale Bride Have in Common

ANSWER: In spite of our most optimistic desires, none of them really exists.

Yeah, I telegraphed that one, didn’t I? (Did I rush it?  I feel like I rushed it, a little.)

Okay… then let’s get to the point. Why are “upscale brides” in that list, in the first place?  If they don’t really exist, why are there hundreds (thousands?) of books, classes, workshops and advisors that are enticing you with how to find, attract, pitch and sell to them?  Maybe it’s the same reason we keep electing the same “old white guys” to public office and expecting different results – wishful thinking.  Alas, as we keep discovering every election cycle, and after spending lots of money and time on workshops, books and “good advice” – wishing does not make it so.

IMHO, the confusion about the concept of Upscale Brides is centered in the increasingly inaccurate belief that we can categorize the behavior of people by evaluating their age, education, location, income levels, etc.  These points of data are referred to as “demographics” and have been at the center of 99% of all marketing theory and execution for a century or more.  Here’s the thing…

Demographics don’t work. Never really have. 

So, why does every professional marketeer use them, if they don’t work? You can blame that on a psychological bias known as “anchoring.” (This is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions.) When we don’t have clear data that helps us  understand the behavior of the market, we use the information we have, which is usually just the easily-compiled demographic data, even if it is totally invalid for our purpose.

I call this the “Big Lie.”

Now, those of us who aren’t satisfied with the Big Lie, i.e. using demographics as a key indicator for behavior, are often forced to compile social data (stories, examples and anecdotes) to reach our own analytical conclusions.  For me, this is why and how I initially derived the philosophical concept of Specialism over 20 years ago. The goal of this type of social research is the need to add behavioral metrics to our analysis, i.e. how people “act” rather than simply who they “are.” 

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