Category Archives: social media strategy

Black Hat Social Media: Break Facebook Terms of Service to Advertise Your Photography Business for Free

FacebookThe latest updates to Facebook pages involved cutting reach to below 1% for most pages.

An anonymous online source said:

“The new reality on Facebook is that 99 out of 100 Fans will never see your (unpromoted) Posts. And it may actually be worse: Facebook says that users are exposed to about 1,500 potential pieces of content per 20-minute session. So the quality of the exposure to your brand Post is potentially quite low. This may be shocking, but shouldn’t be. The situation for brand Pages has been dire for quite a long time.”

What does Facebook want you to do? They want you to pay for advertising of course!  While this can be a good venture for many photography businesses,  it’s hard to be a bootstrap entrepreneur and spent thousands of dollars in Facebook advertising.

One of the only alternatives is going Black Hat and breaking Facebook’s Terms of Service. Facebook states in Terms of Service 4.4 “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”

Screenshot 2015-01-30 13.10.19

screenshot of Facebook Terms of Service

buuuuuuuttttt…..Personal accounts have a much higher reach than business accounts.  While you can’t set up your personal account to have “photography” in the name.  You can share photos you take and direct people to your website to book clients with your personal account. Your reach with personal posts on your wall are much higher than 1%.

When you share business related posts make sure you mark them as “Public” not “friends” only, so that people can share your posts.   Yes, this technique is black hat, yes you are risking losing your account this way (don’t come crying to me if you loose your account).  For many it’s the only way to get your photography in front of other people’s eyes without paying.

Let us know what you think in the comments

Do you think this is bad advice? How are you coping with Facebook cutting reach to 1%? What hacks or black hat techniques are you using to get more reach?  Are you ditching Facebook for a new social media?

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The 5 W’s to an Effective Social Media Strategy | Gloria Bell

Social Media

SOCIAL MEDIA!!!!  DIGITAL MARKETING!!! CONTENT MARKETING!!!

Every business hears those terms being bandied about every day.  They are made to feel less than and that their business will go under if they are not on the cutting edge of whatever is happening in digital.  The reality is, there is some truth to it, but not in the way you think.

Digital and Social Media are just tools.  Yes tools, like a hammer

is a tool, like a drill is a tool, like a great knife is a tool to chef.

Do you need to use the tools?  Absolutely!

Because someone else in your industry is already using them and is getting exposure to your potential (and possibly current) customers that way.

Do you need to jump into every aspect of social media or digital marketing banging away at everything that might look like a nail with your Thor sized hammer and expecting the sales gods to bend to your will?  No!

Like your business needs a strategy, your social media efforts need a strategy.  Don’t be scared by the terminology (learn it, but don’t be scared by it).  ‘You need a strategy’ is just a fancy way to say you need a plan.  You would not try and run your business without having a plan.  You would not try and run a marathon without having a plan.  Why would you trust your online presence to willy-nilly efforts without a plan?  The good news, is you don’t have to.  And the primary thing you need to know about to write your social media plan is Your Business.

(Having said that, I am going to throw in a disclaimer here.  Social media and digital marketing may not be for the faint of heart, completely inexperienced or busily overwhelmed.  Hiring a professional to educate, guide or assist you can make a world of difference to your success.)

So how do you write a social media strategy?  Or how do you work with a social media professional to write a strategy?

Follow the 5 W’s that you learned in elementary school and you will have a good headstart on an effective social media strategy:

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