What’s Keeping You Alive Right Now? | Kristen Kalp

What’s keeping you alive right now?

Mike asked me to write about what gets me out of bed in the morning, but I think the far more interesting and deeper question is: what’s keeping me alive right now?

The answer? My life’s purpose.

The uncompleted projects, the half-met objectives, the goals I’m striving to attain. I came across the following five questions in a TED talk, and they’re actually quite brilliant when it comes to clarifying why you’re on this planet. So let’s talk life purpose — your life purpose.

Here we go:

  • Who are you?
  • Who do you serve?
  • What methods do you use to serve them?
  • What do you help people do?
  • And why are they better for it?

In the answers to those questions lie your life’s purpose, as it stands right now. In this moment. Maybe it will change size or scope. Maybe its proportions will shrink or grow. But for right now, this is it. Let’s tackle these questions together. I’ll even share my answers along the way. 😉

Who are you?

As in, what is your name? You’ve got this, lol!

“I’m Kristen.”

Who do you serve?

Which specific people are you looking to cater to in your business? Who do you want to knock down your doors and buy stuff? Which people do you want calling you to demand more of your services, ’cause they can’t get enough?

“I serve entrepreneurs who are looking to go their own way in business, breaking free from the constraints of doing business as usual.”

What methods do you use to serve those people?

Which practical, tangible tools or products come out of your business? Your answer could be shoes or wallets or beer or socks or images. If it’s tangible, it counts.

“I create books, retreats, and digital programs.”

How do you help people?

If you take photos, you could say you help people preserve their memories for future generations. Or capture the present moment for all of time. Or record the truth of their lives at this moment. Or create touchstones to access memory when the details have faded or become blurred.

“I help people navigate the entrepreneurial wilderness.”

Why are people better for having worked with you?

Those people whose photos you’ve taken are better for having worked with you because they now have tangible evidence of their love. Proof of an enthusiastic welcome into the world. A timeless reminder of their wedding day. Images to show their grandchildren. (The list goes on and on — but again, the more tangible, the better.)

“After working with me, people feel more enthusiastic, more free, and less stressed about their businesses, as well as more deeply tied to their life’s calling.”

Once you’ve got each question answered, you’re ready to string them all together.

Lemme give you an example: “I’m Kristen, and I serve entrepreneurs like you. I help people navigate the entrepreneurial wilderness through books, retreats, and digital programs designed to help break free from the constraints of ‘business as usual.’ After working with me, you’ll feel more enthusiastic, more free, and less stressed about your business, as well as more deeply tied to your life’s calling.”

Aaaand that’s my reason for being alive right now.

What’s yours?

Please give this little exercise a try in the comments. It’s radically clarifying — and also pretty freaking fun.

I’m Kristen Kalp, the founder of Brand Camp. I write, I teach, and I create awesome stuff to help entrepreneurs make up their own rules for doing business. For a free copy of my latest book, Go Your Own Way, head on over here.


This entry was posted in Niche, Personal Growth.
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