Why You’ll Never Succeed at Facebook Business Page Names

PhotographersOnly

Sometimes bad ideas go viral. Today a rumor started saying if you changed your business name on Facebook to include your city, you’d get found easier by potential clients.  If you are like me you’ve seen a million notifications of name changes like this:

dreamstime_xl_46390716TURD PHOTOGRAPHY CHANGED NAME TO TURD PHOTOGRAPHY IN RUSSIA

BOBBY BROWN PHOTOGRAPHER CHANGED NAME TO BOBBY BROWN IN DOWNTOWN ATLANTA PHOTOGRAPHER MAKES SEXY PHOTOS

AMANDASAUCE PHOTOGRAPHY CHANGED NAME TO LAS VEGAS PHOTOGRAPHER AMANDASAUCE LAS VEGAS

 

Why naming your photography business something else is a bad idea.

1. It breaks Facebook’s terms of service.  This may actually work for a bit!  But sooner or later your page may get banned or the Facebook search with not show your page at all.

TERMS OF SERVICE ACCORDING TO FACEBOOK

Page names must accurately reflect the Page. Keep in mind that only authorized representatives can manage a Page for a brand, place, organization or public figure.

Page names can’t include:

  • Terms or phrases that may be abusive or violate someone’s rights.
  • Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
  • Symbols (ex: ® ) or unnecessary punctuation.
  • Long descriptions, such as a slogan. People who manage Pages can add this information to a Page’s About section.
  • Any variation of the word “Facebook.” Learn more at Brand Resources.
  • Misleading words. If a Page isn’t the official Page of a brand, place, organization or public figure, the Page name can’t mislead others into thinking it’s an official Page or that it’s managed by an authorized representative.

Page names can’t consist only of:

  • Generic words (ex: Pizza). Pages must be managed by official representatives of the topics they’re about.
  • Generic geographic locations (ex: New York). Learn more about locations.

2. It looks silly.  This looks like keyword stuffing from 1998, when the same word was repeated over and over again. You look silly.

3. It’s like a tattoo, you can’t remove it.  You only get one Facebook page name change and then it’s permanent. Choose wisely. As someone who worked for a business that changed their name legally, I know the difficulty of fixing this. It can take months with legal paperwork.

How to name your Facebook Business Page in 3 Easy Steps. 

1. Look at the last check you’ve received for your business.  Who is it made out to?  This entity might be a good start for your Facebook Page name.  Otherwise go with the name you use in your logo.  This means if people won’t make a check out to The Best Photographer in Washington, D.C. Ever and you won’t put that on a logo…don’t use it as your Facebook name.

2. Do you have an LLC on the end of your name? If your state (check with your lawyer) allows it consider dropping it for the official Facebook Name and just list your name with the LLC in your FB About section.

How to add an about section to your Facebook Page

Depending on your Page’s category, you can add different types of basic info. For example, if your Page’s category is Local Businesses, you can add your address, phone number and more info about your business.

To add info to your Page:

  1. Click About below your Page’s cover photo
  2. Click Page Info in the left column
  3. Click the sections you want to edit and add your info
  4. Click Save Changes

This info will appear in your Page’s About section and on the left side of your Page’s Timeline.

Learn how to change your Page’s category.

3. Move the Location from your Business Page Name to the Address portion of your Facebook Page.

How to add an address according to Facebook

To add an address to your Page, your Page’s category must be Companies & Organizations or Local Businesses. To add an address:

  1. Click About below your Page’s cover photo
  2. Click Page Info in the left column
  3. Click to edit the Address section
  4. Add your address and click Save Changes

Learn how to change your Page’s category.

I hope this tutorial was helpful in choosing your Facebook Page Name!

Today’s post is sponsored by our affiliate The Lawtog.  Stay legal and buy photography contracts here. 


Mike AllebachMike Allebach

Founded Brandsmash as a marketing resource for photography small business owners with his mantra “Your story changes everything.” Prior to going full time with his photography business, Mike was a Marketing Director. Hailed by a Rock n Roll Bride as “the Original Tattooed Bride Photographer” Mike Allebach crafted one of the most distinct niches in photography.

Posted in best, Marketing Tagged |

Finding Your Genius Zone

“Most enjoyable activities are not natural; they demand an effort that initially one is reluctant to make. But once the interaction starts to provide feedback to the person’s skills, it usually begins to be intrinsically rewarding.” ― Mihaly Csikszentmihalyi, Flow

two heroes of business sales

istock // RichVintage

Have you found your genius zone? The zone where you absolutely love what you do (and you make lots of money doing it)?  Mihály Csíkszentmihályi calls this zone your flow.  It’s where you get lost doing what you love.  Luckily for many of us it’s where we also make the most money per hour! I explained on our VIP list how you can find this zone with only a few minutes of work (not getting these email? Sign up here.) 

$10 – $15/ hr tasks (outsource these to spend more time in the genius zone and in flow)

  • Basic customer service
  • Cleaning
  • Running to the store
  • Sorting
  • Talking to unqualified leads
  • Chores
  • Yardwork
  • Running errands
  • Anything you don’t want to do

Stop doing the things that are holding you back. Go ahead and find your genius zone.  Fall into flow. And design the life and business you’ve always wanted.


Mike AllebachMike Allebach

Founded Brandsmash as a marketing resource for photography small business owners with his mantra “Your story changes everything.” Hailed by a Rock n Roll Bride as “the Original Tattooed Bride Photographer” Mike Allebach crafted one of the most distinct niches in photography. Ariel author of Offbeat Bride said “It’s obvious that Mike Allebach so totally gets offbeat brides.”

Posted in Making Money, Personal Growth

How to Market for Portrait Photographers | Sue Bryce

Sue Bryce 800

I’ve worked in a Portrait Studio for 26 years. The first 12 years we were Wedding and Portrait. It always amazed me that people called us for wedding bookings but we called them for portrait bookings. This I feel is where photographers often get mixed up. Wedding photography is Event based marketing example: Are you available, are you in my price range do we connect. But Portrait Photography is not an event its one of those things that all people want but never get around to do it. Usually it’s Mom saying can we have a family portrait trying desperately to herd everyone together for a bad photo.  Lets face it she has been doing that since you were babies. You have a product that everyone wants they just don’t know it.

Since there is no life event around updating your portrait our clients get confused about when to do it and why spend the money. So your job as a Portrait maker is to market to the WHY? do I need this. The target there for me has always been Mom. Obviously I specialize in a Glamour Beauty genre so my marketing has always been to the ‘Girls Day Out’ or the classic beauty brand message that all Women know “Because you are worth it” or the “Have you ever wanted to look and feel like the Models in magazines” The Mom marketing sell has always been easy for me as we are photographers and we stop time. “You are someone that I love I want to capture you for all time”

Remember first find the WHY, not in what you do . .  but in WHY your clients want you and need you. Then speak to them through those needs. Marketing is not about getting noticed it’s about giving service. Too many photographers are marketing on price and competition instead of value and at the end of the day the person paying needs to be excited, educated and then treated with exceptional service.  Then they will tell 10 friends and you will be in business. In business you need to take a step back from your website and see it like someone who does not know ANYTHING about our industry. Ask yourself these questions Does my website accurately and clearly portray what I do and what I sell? You would be surprised how many do not.  What is the need my clients have? What is stopping them from getting this need met? Do I value what I do and what I sell?

Every time I see photographers with hurdles it’s alway about ‘Putting themselves out there’ that is not marketing that is personal confidence you need to develop into your own power in this area if you are struggling here. The best marketers i’ve seen are natural connectors, but do not be discouraged as connection is something that can be learned enthusiasm connects more people than BS or slick snake oil sales pitches. Even an introvert becomes an extrovert when they talk about what they love. Be open, learn to promote yourself with your enthusiasm for what you create and focus on giving service not getting paid you’ll be amazed at how that flips over night
– Sue Bryce
Posted in Marketing, Niche, Personal Growth, Photography, Small Business, Uncategorized Tagged , , , , |