Instagram announced: Shadow Banned? No, your posts just suck.

Instagram Shadow BanAfter much silence from the Instagram, they shared the secret sauce of their ranking algorithm.  The info herein was made last week in some evil wine making lair in California.  I won’t bore you with the details but there were graphs, icons and powerpoints. At this point, I’m not even going to pretend like I was there, so I just watched a video about it on Youtube. Don’t worry this is fact checked and there is a super helpful infographic for you to share! Perfect for Creative Agency signaling. You are smart for sharing.

Their secret sauce is pretty much what you would expect but deconstructed provides a great framework for social media management. We’ll get into that in a moment. But first some myth busting to use to embarrass your emo friends while sharing soylent and listening to 2006 Taking Back Sunday.

Nobody Likes You and Other Common Instagram Myths 

  • Instagram doesn’t hide your shit or other people’s shit.  Just keep scrolling and scrolling.  Good news!  At some point when you go over your data limit, you’ll find what you are looking for and get off your parent’s phone plan.
  • Instagram won’t spank you or downgrade you for posting too much. Your friend will just hate you and block you.
  • Videos don’t perform better than photos, or they might.  It’s customized for the user and their goddamn selfish needs.
  • Instagram doesn’t favor you if you have magical fingers or use stories or ads or spells.  But hell, I want that magic rainbow around my profile.
  • TRIGGER WARNING: Instagram loves business accounts and personal accounts equally. (Then at some point they won’t and they won’t tell you and only 1% of users will see your posts ever. Thankfully Facebook never did that.)  But you are good for now.  Cheers to risking it all for the swipe up and stats.
  • Shadowbanning is not a real thing.  You either need help or Instagram is lying.

Here is some new shit that’s either out or out any minute.

Bully Protection Let’s say you got into a twitter war and it moved to over to Instagram and the POTUS is calling your mom a sloppy *** sandwich. You can set Insta to pull out of that Paris Accord with an automatic filter for offensive comments.

Muting.  Definition: When you follow my photography account, most likely at some point you’ll mute me for something

This is Muting

This is Muting

uncouth I do.

Okay here is Instagram’s ranking featured wrapped up into one sentence and you can quote me on this

“If you want to rank well, you’ll need to post the best content, regular and engage with your followers.” – Mike Allebach,

Okay, now what you have been waiting for: the Infographic for you to steal! It took me an hour to create this on canva, so rep me with a link to my photography website  or send me your first mix tape and AIM away message from high school.

Instagram's Ranking Factors 2018

Instagram’s Algorithm Infographic

This is the end of the article.  I just kind of ran out of things to say.  You just came here for the infographic anyway. Hope this helps your journey!


Mike AllebachMike Allebach

Founded Brandsmash as a personal branding website with his mantra “Your story changes everything.” Hailed by a Rock n Roll Bride as “the Original Tattooed Bride Photographer” Mike Allebach crafted one of the most distinct niches in photography.  He currently works as a viral personal branding expert at Allebach Photography

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The Top 100 Wedding Photographers in the US

Photographer’s Brandsmash – Top 100 Wedding Photographers in the US – 2016

Just in time for 2016, I’m releasing the 100 Best Wedding Photographers in the US list.  In the past I wrote a post of 30 influential portrait & wedding photographers, this list is a follow up to that one! Since becoming a wedding photographer of offbeat & quirky weddings in the Philadelphia area in 2006, I’ve realized wedding photography while a fun job is lots of work.  So I’d like to recognize some of the best wedding photographers in the country for their dedication to the craft.  To be a successful wedding photographer you must be not only an artist but a savvy marketer and an entrepreneur rolled up into one.  To formulate this list I asked some of the smartest photographers I knew to nominate the photographers who impressed them the most (in business or in art).  This list was compiled from submissions along with photographers who I’ve seen consistently improve their craft.

So without further ado, the top 100 Wedding Photographers in 2016 (in alphabetical order of course)




Adam Houseman
Amanda Picone
Angelica Glass
Anna Kuperberg
Anne Almasy
Ashley and Jeremy Parsons
Ben Chrisman
Blonnie Brooks
Brendan Bullock
Brett & Tori Photographers
Brett Butterstein
Callaway Gable
Caroline + Ben
Cindy Guessford
Christina Blanarovich
Christopher Becker
Cliff Mautner
Crissy Everhart
Crystal Stokes
Daniel Stark
Danny Dong Photography
David Murray
David Zaveloff
Dee and Kris Photography
Diane Stredicke
Dina Douglass
Douglas Despres
Dylan and Sara
Elizabeth Messina
Emin Kuliyev
Erin Chrisman
Erich McVey
Erik Clausen
Evan Hunt
Gary Nevitt
Hiram Trillo
Hunter Leone
Jacklyn Greenberg
Jaime Emery
Jana Williams
JB & DeEtte Sallee
Jeff Newsom
Jen Woodruff
Jeremy Chou
Joe Buissink
John Michael Cooper
Jose Villa
Joshua Dwain
Julie Paisley
Justin and Mary Marantz
Justine Ungaro
Kamila Harris
Karina Picache
Kathryn Krueger
Kelly Rashka
Kirk Mastin
Laura Gordon
Leah Haydock
Leslie Gilbert
Lin & Jirsa Photography
Lindsay Docherty
Lindsay Hite
LuRey photography
Matt & Kristen Roberts
Matt Miller
Maurico Arias
Melissa Jill
Michael Ash Smith
Michelle Gardella
Michelle Randolph Turner
Mike Colon
Morgan Lynn Razi
Nessa K
Ning Wong
Parker J Pfister
Pat Furey
Raven Mathis
Rhinehart Photography
Right Start Photography
Rob Greer
Roberto Valenzuela
Ryan Brenizer
Ryan Joseph
Sam Hurd
Samm Blake
Sascha Reinking Photography
Scott & Melissa Hopkins
Siang Loo
Susan Stripling
Syed Yaqeen
Tara Welch
Taylor Lord
Tim King
Todd Laffler
Tony Hoffer
Trevor Dayley
Tyler Wirken
Vanessa Joy


I’m sure I missed some great wedding photographers…Who do you think I missed? Who are the photographers impress you with their beautiful wedding photos or business acumen?

Mike AllebachMike Allebach is an award winning Philadelphia wedding photographer of tattooed brides at Allebach Photography and guest blogger at Offbeat Bride.   Follow him on instagram at @tattooedbridephotoguy and his work on facebook.

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