Mike Allebach & Jaleel King at WPPI 2015

Heading to WPPI in Las Vegas in 2015? Make sure you check out these Brandsmash classes with Mike Allebach and Jaleel King.

goviralgetpress

March 1, 2015 – 9am Go Viral & Get Press – Jaleel King & Mike Allebach Sponsored by Bayphoto – WPPI – Las Vegas, NV
Get your name out there. You’ve probably heard that a million times, but where do you start with a nonexistent marketing budget and an inbox flooded with “opportunities” from telemarketers and spammers claiming they can boost your profile? Self-promotion is a struggle for most small business owners, but it doesn’t have to be. There’s a way to cut your marketing budget and boost client list, blog traffic, and industry cred. To market yourself effectively without breaking the bank, you need to learn to write killer copy. Mike Allebach’s articles have been shared more than 10,000 times on Facebook and have racked up over 500,000 views on blogs. His techniques have gotten him featured in Inked Magazine, BuzzFeed and The Daily Mail UK. He wants to help your business do the same. Attend this session to learn how to get published and the science of going viral.

March 2, 2015 – 2:15pm WPPI Profoto Booth  – Wedding Off Camera Lighting Secrets – Mike Allebach – Las Vegas, NV
March 2, 2015 – 3pm WPPI Profoto Booth  – Jaleel King – Las Vegas, NV
March 2, 2015 – Off Camera Lighting Photo Walk- Mike Allebach – Las Vegas, NV *Sold Out*
March 3, 2015 – 10am – WPPI Kodak Booth – Mike Allebach – Marketing to Tattooed Brides – Las Vegas, NV
March 4, 2015 – 10am – WPPI Kodak Booth – Mike Allebach – Marketing to Tattooed Brides – Las Vegas, NV
March 4, 2015 –  11:30am WPPI Fundy Booth – Mike Allebach – Boudoir Albums with Fundy Album Builder – Las Vegas, NV

Continue reading »

Posted in Brandsmash Workshop, Viral Marketing Tagged , , , , |

He was shot & paralyzed at the age of 8. You won’t believe what he does now. (Hint: it has inspired me & thousands of others.)

Jaleel King

At age 8, Jaleel was shot by a neighbor with a sawed off shotgun who was annoyed over the sound of fireworks.   His life hasn’t been easy since.

I first met Jaleel King at Help Portrait in 2009 an event that helps homeless and people who have had a hard year .   He rolled in on his wheelchair with and a pink photo backdrop and photographed homeless people with the rest of us.   I was amazed how he didn’t let anything get in his way. No obstacle was too big. He gave back despite having so much taken from him. That is who Jaleel is.

jaleelking

Three years after we first met, we sat down for sushi and I finally asked to hear his story.  I turned our informal sushi conversation into a short film that has been viewed over 34,500 times and was even shared by the Christopher Reeve Foundation.

“I can’t remember the last time I was inspired to this level by another photographer. You rock, man.” – David Hobby, Strobist

“Jaleel’s story is not only touching but it is inspiring. I have personally known him for a few years now and I can say I am a much better person because of it.” – Jared Polin, FroKnowsPhoto

“Every so often we all need to refill our motivational gas tank to keep us going. This 4-minute video of photographer Jaleel King will do just that for you. King’s story of death, losing everything and finding life is sure to inspire you.” – Trevor Daley, Fstoppers

“If a picture is worth a thousand words, than Jaleel King has said a lot in his 36-years.” – Fox29 News

“The photography world can be inspiring at times, especially when you come across a story like photographer, Jaleel King‘s” – Picture Correct

 

A lot has happened in the last 2 1/2 years…since the video went viral.

See us at WPPI 2015 in Las Vegas

Sun, Mar 1, 2015 – 9:00 AM to 10:30 AM

If you are attending WPPI in Las Vegas, join Jaleel and I as we present together.

Sign up for this class Go Viral and Get Press Sponsored by Bay Photo Lab
Get your name out there. You’ve probably heard that a million times, but where do you start with a nonexistent marketing budget and an inbox flooded with “opportunities” from telemarketers and spammers claiming they can boost your profile? Self-promotion is a struggle for most small business owners, but it doesn’t have to be. There’s a way to cut your marketing budget and boost client list, blog traffic, and industry cred. To market yourself effectively without breaking the bank, you need to learn to write killer copy. Mike Allebach’s articles have been shared more than 10,000 times on Facebook and have racked up over 500,000 views on blogs. His techniques have gotten him featured in Inked Magazine, BuzzFeed and The Daily Mail UK. He wants to help your business do the same. Attend this session to learn how to get published and the science of going viral. 

PC04-Go Viral and Get Press.
Type: Platform Classes
Track: Business
Location: Room 312-317
Bay-Photo-logo

Mike AllebachMike Allebach

Founded Brandsmash as a marketing resource for small business owners with his mantra “Your story changes everything.” Hailed by a Rock n Roll Bride as “the Original Tattooed Bride Photographer” Mike Allebach crafted one of the most distinct niches in photography. Ariel author of Offbeat Bride said “It’s obvious that Mike Allebach so totally gets offbeat brides.”

Posted in Brandsmash Stories Tagged , |

Black Hat Social Media: Break Facebook Terms of Service to Advertise Your Photography Business for Free

FacebookThe latest updates to Facebook pages involved cutting reach to below 1% for most pages.

An anonymous online source said:

“The new reality on Facebook is that 99 out of 100 Fans will never see your (unpromoted) Posts. And it may actually be worse: Facebook says that users are exposed to about 1,500 potential pieces of content per 20-minute session. So the quality of the exposure to your brand Post is potentially quite low. This may be shocking, but shouldn’t be. The situation for brand Pages has been dire for quite a long time.”

What does Facebook want you to do? They want you to pay for advertising of course!  While this can be a good venture for many photography businesses,  it’s hard to be a bootstrap entrepreneur and spent thousands of dollars in Facebook advertising.

One of the only alternatives is going Black Hat and breaking Facebook’s Terms of Service. Facebook states in Terms of Service 4.4 “You will not use your personal timeline primarily for your own commercial gain, and will use a Facebook Page for such purposes.”

Screenshot 2015-01-30 13.10.19

screenshot of Facebook Terms of Service

buuuuuuuttttt…..Personal accounts have a much higher reach than business accounts.  While you can’t set up your personal account to have “photography” in the name.  You can share photos you take and direct people to your website to book clients with your personal account. Your reach with personal posts on your wall are much higher than 1%.

When you share business related posts make sure you mark them as “Public” not “friends” only, so that people can share your posts.   Yes, this technique is black hat, yes you are risking losing your account this way (don’t come crying to me if you loose your account).  For many it’s the only way to get your photography in front of other people’s eyes without paying.

Let us know what you think in the comments

Do you think this is bad advice? How are you coping with Facebook cutting reach to 1%? What hacks or black hat techniques are you using to get more reach?  Are you ditching Facebook for a new social media?

Posted in black hat, social media strategy Tagged , , |